The Muscat of Alexandria grape, the heart of our products at Pramar Drinks, is more than just an ingredient; it is a legacy of flavor, history, and authenticity. This grape has an origin shrouded in mystery and legend. Some theories suggest that it was cultivated in the fertile valleys of Ancient Egypt and Ancient Persia, between 1000 and 3000 BC. Imagine those sun-soaked lands where vines grew under the vast sky, absorbing the essence of their surroundings. Other experts, such as the renowned French ampelographer Pierre Galet, believe that it was the Greeks and Romans who spread this variety along the Mediterranean coasts, making it an integral part of culture and daily life.
At Pramar Drinks, we see in this story a reflection of our own values. The Muscat of Alexandria is not just a grape; it is a symbol of authenticity, quality, and tradition. From the moment we founded our company, we set out not just to create refreshing drinks but to offer a unique experience that connects with the roots of viticulture, with history, and with the joy of enjoying life’s special moments.
This choice was not made at random. Among the many grape varieties available, we were drawn to the Muscat of Alexandria for its character and essence. Its natural sweetness, without the need for added sugars, and its ability to fill the palate with rich and complex flavors make it perfect for our creations. We wanted something genuine, something that could speak for itself in every sip, something that could tell a story through its aroma and taste. In every bottle of our «Red Grape» and «White Grape» drinks, there is a direct connection to that ancient story.
There is something deeply moving about thinking that this grape has traveled through centuries, from ancient feasts to our modern tables. Classical authors like Pliny the Elder and Columella already described grapes with characteristics that we now recognize in the Muscat. Although the first documented mentions of the Muscat date back to the 13th century, we believe this grape has been patiently waiting, cultivating its reputation over the centuries, to finally shine in its purest and most refreshing form in our products.
Pramar Drinks’ values are centered on purity, authenticity, and respect for nature. By choosing the Muscat of Alexandria, we honor a millennia-old tradition and offer our customers a drink that is authentic to its core. We chose this grape because it represents who we are: a balance between the old and the new, the simple and the sophisticated. In a world where the artificial is often sought after, we opt for the truth, for what really matters: an authentic flavor, without artifice, that connects us with the essential.
The history of the name «Muscat» also holds part of this charm. Whether it comes from the Persian «muchk,» the Greek «moskos,» or the Latin «muscus,» all these words evoke the natural sweetness and allure of this grape. Just as the flies were once attracted to its sweetness, we want our customers to be drawn to the authenticity of our products.
At Pramar Drinks, we strive to be more than just a brand. We want to be an experience that transcends the simple act of drinking. Each bottle is a homage to the Muscat of Alexandria grape, a tribute to its legacy, and a promise of quality, naturalness, and flavor. Just as the Muscat has endured through the ages, we hope that our drinks will continue to accompany people’s special moments, becoming part of their stories, just as this grape has throughout the history of humanity.
